Project Merced
Investor pitch deck for a $4.6M industrial acquisition
Overview
The work behind the result.
When Underworld Enterprises — the team behind Serenity Luxury Condos — needed to raise capital for a Central Valley industrial acquisition, they came back to Verix. We produced the complete investor package for Project Merced: an interactive web-based pitch deck, a boardroom-ready PowerPoint, and a long-form investor memo.
The Challenge
What needed to change
The deal was complex: a 76,110-square-foot rail-served industrial facility at Castle Commerce Center, wrapped in a three-phase thesis running from stable acquisition to public-grant-driven appreciation to a hydrogen clean-energy play. That story — with county-level political endorsements as the credibility anchor — had to land in the first few slides or lose the room.
Our Solution
Built around the business
We distilled the deal into a 20-slide narrative arc — anchor, expand, energize — and built it as an interactive, keyboard-navigable web deck with a dark institutional design system, plus matching PPTX and PDF exports for the boardroom. Every number, endorsement, and phase gate from the source documents was structured into a story an investor can follow in five minutes.
How we built it
- 01
Distilled offering memoranda and meeting notes into a three-phase thesis
- 02
Wrote the slide narrative and long-form investor memo
- 03
Designed a dark, institutional visual system for the deck
- 04
Built the interactive web deck with keyboard and fullscreen navigation
- 05
Delivered matching PowerPoint and PDF exports
Results
The numbers speak
Acquisition packaged for investors
Sq ft of rail-served industrial space
Phase investment thesis structured
Slides — web, PPTX & PDF formats