Wow Cargo
Direct-to-consumer trailer sales funnel with online deposits & financing
Overview
The work behind the result.
Wow Cargo sells 7×16 enclosed cargo trailers direct to consumers from Cochran, Georgia — no dealer, no middleman. We built the complete online sales machine at 7x16cargo.com: a paid-traffic conversion funnel where a buyer can compare packages, calculate financing, put down a refundable deposit, and schedule same-day pickup without ever talking to a salesperson.
The Challenge
What needed to change
Buying a trailer traditionally means a dealership lot and a middleman markup. Wow Cargo wanted the whole purchase to happen online — but that meant a site that could do a salesperson's job: build trust with cold ad traffic, explain three package tiers, handle financing questions, and take real money. It also had to clear A2P/10DLC compliance review so their SMS follow-up could actually be delivered.
Our Solution
Built around the business
We built a conversion funnel on Next.js with four landing page variants for paid-traffic testing, a financing calculator, an inventory catalog with per-trailer detail pages, and Stripe checkout for a $99 refundable deposit. Reservations flow into GoHighLevel workflows, Meta Pixel and the Conversions API track every step, and we handled the SMS compliance work — visible business disclosures, consent language, and a root domain that passes carrier review.
How we built it
- 01
Designed a trust-first funnel for cold paid traffic
- 02
Built four landing variants for A/B testing ad audiences
- 03
Integrated Stripe checkout for refundable online deposits
- 04
Wired reservations into GoHighLevel CRM workflows
- 05
Completed Meta Conversions API and A2P/10DLC SMS compliance
- 06
Managed the Meta and Google ad campaigns feeding the funnel
Results
The numbers speak
Refundable deposit — bookable online
Landing variants for paid traffic testing
Of the purchase happens online
Selling at 7x16cargo.com